Craft an Offer They Can’t Ignore
and Turn Interest into Revenue

A free, hands-on training that shows you how to create your Irresistible Offer Message (IOM) — the single sentence that makes your ideal clients instantly say, “I need that.”

Date: January 20, 2026
Time: 11:30 AM – 1:00 PM
Location: CoBiz Richmond
1503 Macdonald Ave Suite A, Richmond, CA 94801
Cost: Free — light lunch will be served

Your Message Should Create Demand — Not Confusion

Most businesses don’t have a marketing problem.
They have a messaging problem.

If your ideal client can’t instantly understand what you do — and why it matters — they tune out. They scroll past. They pick a competitor.

Your Irresistible Offer Message (IOM) fixes that. It’s your business’s clearest, strongest, most profitable sentence — the one that builds trust, attracts qualified buyers, and increases revenue.

In this training, you’ll learn how to craft your own IOM and use it to make every piece of marketing work better.

What You’ll Learn

A Simple Framework That Makes Your Marketing Finally
Make Sense

During this 90-minute interactive workshop, you’ll discover:

  • How to uncover your unique value (and say it simply)
  • How to identify exactly who your best clients are — and what they want
  • How to strike out the “Cousin Checkers” and price-shoppers using clear messaging
  • How to write your own Irresistible Offer Message (IOM) using our proven formula
  • How to use AI to refine your message so it’s clear, compelling, and high-converting
  • How to plug your IOM into your entire marketing system for predictable revenue

Why the IOM Works

Clarity Isn’t a Luxury — It’s a Revenue Driver
  • Your website headline
  • Your sales calls
  • Your elevator pitch
  • Your video marketing
  • Your email campaigns
  • Your ads and funnels
Once your message is clear, every part of your marketing becomes easier, more predictable, and more profitable.
Your marketing stops feeling random — and starts building momentum.

What Our Members Say:

The Collmer Wilson Group

My experience with BAG has been absolutely awesome... I would recommend bag to most anybody who wants to grow whatever it is that they're doing for business.

Ronni Collmer
Broker/Realtor
Guided Growth Legal

I was never taught business development...It's a matter of getting the most profitable clients who are the easiest to work with, and that's something that I learned through BAG. So if you're looking to get ideal clients, then you should consider joining.

Mike Kasin
IP/Patent Attorney
2GO Advisory Group

I don't have any real sales training. BAG provides that sales training and gives you some confidence to go out and talk to anyone about any of the sales or any of the service offerings that the company has.

Doug Kennedy
Fractional CFO
Diablo Mortgage

The process with BAG has been very structured. Meetings are very much on time, everything that they promise, they deliver, and the team is really instrumental in helping you be successful.

Dimitry Bokman
Mortgage Broker
VFMS Janitorial Services

I joined BAG because I needed to refresh my sales skills, improving and feeling comfortable, and I found this group very supportive and gave me the tools to continue promoting my business in an exclusive and professional way.

Veronica Calzada
Project Manager - VFMS LLC

Who This Is For

Coach
Consutlant
Small Business Owner
Professional or Financial Services
Entrepreneur
Subject Matter Expert
…this workshop was built for you.

If you’re tired of explaining what you do…
If leads feel random…
If your best clients “get you” but everyone else doesn’t…

You’ll walk away with the clarity and confidence you’ve been missing.

if your business has plateaued and your ready for a breakthrough

This training gives you the clarity most business owners never get —
the ability to communicate your value in a way that attracts the right clients and increases revenue.

Don’t miss your chance to attend this free, high-impact session
January 20th, 11:30AM - 1:00PM
COBIZ RICHMOND
Reserve Your Seat
(25 Spots • Free Workshop)
Included: Light lunch, workbook, and an AI-powered messaging guide
CoBiz Initial Preso Registration Form